Representing the Armenian Architects and Designers’ Society in the US, this community needed a brand identity as strong and timeless as their mission. And we started building their branding from scratch.

We started with the logo, drawing from traditional Armenian carpet designs and incorporating the "Tree of Life," a symbol of growth, strength, and continuity. The result was an identity that celebrates culture and inspires architects to carry the legacy forward. With all the branded materials, we made sure every piece visually represents their unique style.